Without a full analysis, it’s impossible to know if these shifts are statistically significant, according to IFIC. 2019; Figure 3). “This notion that the products are [over]processed is an active campaign by the animal meat industry to spread fear and doubt about plant-based meat, which poses an existential threat to incumbent industry,” says Konrad of Impossible Foods. “Social responsibility is becoming more important in the decision-making process for consumers, particularly Millennials,” says Tim Zimmer, chief marketing officer for Smithfield Foods. In three years, Merit Functional Foods expects that amount to increase up to 35,000 metric … “The Impossible Burger is as processed as a freshly baked apple pie” (Konrad 2019). Ingredients, Free newsletter O’Malley says that Beyond the Butcher evaluated both pea protein and soy protein before opting to use the latter in its formulation. “This facility is going to be key in redefining plant-based protein,” Merit Co-CEO Ryan Bracken said. kearney.com. In addition, when asked to reflect on factors that influenced their opinion of the plant-based meat label after seeing the ingredients, 23% of respondents said they considered nutrition facts more important than ingredients versus 14% who rated ingredients as more important than nutrition facts. “We found it was easier to work with soy protein,” says O’Malley, adding that his company’s product developers think it does a better job of mimicking animal-based protein. Category pioneers Impossible Foods and Beyond Meat are vocal in their response to such complaints. • Overcoming Flavor and Structural Limitations of Plant Proteins for Meat Analogues, a Protein Division webcast. Global Meat Consumption Trends. “Bunge also holds a deep knowledge of international commodity markets which will help reinforce our canola business with customers globally.”​. Donnan agrees. To that end, the company’s Pure Farmland brand has partnered with agriculture conservation organization American Farmland Trust and pledged a donation for each package sold; it also uses recycled packaging materials. Investment bank UBS forecasts 28% compound annual growth for global plant-based meat sales, taking the category from less than $5 billion in 2018 to $85 billion in 2030. “Blended Burgers: Gateway to the Mainstream for Plant-Based Protein Alternatives?” The Hartman Group, Oct. 7. https://www.hartman-group.com/blogs/888099202/blended-burgers-, Episode 25: Previewing the Dietary Guidelines. Plant protein, pure and simple. The facility will produce the world’s highest purity and highest quality pea and canola protein, is well underway. The federal government is helping finance an innovative, new agricultural production plant in Winnipeg that turns peas and canola into protein powders for the food industry. “There’s nothing really hiding.” (See sidebar Are Consumers Thinking Differently About Ingredient Statements? “So if they start to put the same level of R&D focus on these types of [plant-based] products, I’m expecting even more innovation.”, Figure 3. As O’Malley notes, “It’s easier to say that you are non-GMO than to explain why you are genetically modified.”. It is claimed to be the world’s first commercial canola-protein manufacturing plant. 2020. The UNCUT brand includes alternatives to chicken, beef, and turkey burgers. Gardein Ultimate Plant-Based Burgers joined Conagra Brands’ Gardein lineup in a variety of pack sizes early in 2020. Nestlé-owned Sweet Earth Foods introduced the Awesome Burger made with yellow pea protein and Awesome Grounds, which is a plant-based replacement for ground beef, this past fall. Hartman Group. He recommends clearly spelling out the purpose of ingredients on product labels. Prime Minister Justin Trudeau has announced the funds will go to Merit Functional Food in Winnipeg. Overall, he thinks the market leaders are doing a good job with the way they present information. Ottawa is investing $100 million in Canada’s plant-based food industry. Copyright - Unless otherwise stated all contents of this web site are © 2021 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: “The meat industry will always be a vital part of our food industry, but it will transform,” Sadowsky of The Culinary Architects predicts. “Our scientists can pull various levers, such as those controlling texture, fat content, and heme.”. “Right now,” says Balanko, “we see consumers asking questions … the core, the people who are really at the leading edge of this, [are] questioning and going, ‘Well, this is a plant-based protein source, but is that protein coming from GMO soy, or is it coming from peas? Canadian plant-based company Merit Functional Foods is partnering with Bunge Limited. “PBFA and Kroger Plant-Based Meat Test Is Live!” Plant Based Foods Association, San Francisco. “We will continue to renovate existing products as we get closer and closer to our goal of perfectly building meat from plants that’s indistinguishable from its animal protein equivalent,” says Ajami. 2019. When Beyond Meat revamped its burger, the company opted for a blend of pea, mung bean, and rice proteins, which delivers a meatier taste and more fibrous texture, Ajami explains. Poultry giant Tyson Foods last year debuted its Raised & Rooted brand comprised of plant-based nuggets and burgers that blend beef and pea protein. Brown, P. 2019. “Generally, younger consumers are initially motivated to shift toward a more plant-based diet by the environmental impact, whereas older consumers are motivated for health benefits,” says Dariush Ajami, Beyond Meat’s chief innovation officer. Early this year, for example, Nestlé announced agreements with Canadian plant protein suppliers Burcon and Merit Functional Foods, and Beyond Meat revealed that it had extended its agreement with French ingredient supplier Roquette, substantially increasing its protein supply (Nickel and Koltrowitz 2020, Beyond Meat 2020). In that survey, consumers were asked to view labels for a plant-based alternative to beef and an 85% lean ground beef product—without having the products identified. “And you’ll see the plant-based [get] better at taste and texture.” All of which should translate to a major win for consumers seeking to eat more healthfully and with less impact on the environment. How Will Cultured Meat and Meat Alternatives Disrupt the Agricultural and Food Industry? We believe GMO and non-GMO crops can and will co-exist to feed a growing population.”. One of the newest entries in the segment is the pea protein–based Gardein Ultimate Plant-Based Burger from Conagra Brands; it is sold in the freezer case in six packs and two packs. … “We’re currently focused on our three core platforms of beef, poultry, and pork, but anything that’s sold in the meat case is a potential target, so stay tuned for what’s to come.”. 2020. Remaining relevant in a fragmented dairy market, Understanding ambient yoghurt: download the white paper, 3 Steps of Dairy Production in Need of Better Technology, Dairy innovation for health-conscious consumers - October 15th - 12 PM EDT, Dairy innovation for health-conscious consumers - October 14th - 10:30 AM CEST, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis on the Dairy Industry & Markets. “Education on this is really important,” Falk continues. “How our commitment to consumers and our planet led us to use GM soy.” Impossible Foods, May 16. https://medium.com/impossible-foods/how-our-commitment-. “Although our surveys cannot confirm this, it’s quite possible that terms like ‘plant-based’ are playing a role in how consumers perceive the healthfulness of certain categories of packaged and processed foods, particularly when you consider differences in opinion on the definition of ‘plant-based diets,’” says Sollid. McCarthy, J. and S. Dekoster. sandwich made with Beyond Meat’s plant-based patty. “That’s needed to hold that burger together as it cooks,” he emphasizes. Sales of frozen and refrigerated meat substitutes in major outlets (grocery, drug, mass market, military, and select club and dollar store retailers) were up 19.1% to nearly $680.5 million for the year ended Dec. 29, 2019, according to data from market research firm IRI. Smithfield Foods targets flexitarian consumers with its line of Pure Farmland plant-based products. Nickel, R. and S. Koltrowitz. Merit Functional Foods Corp videos and latest news articles; GlobalNews.ca your source for the latest news on Merit Functional Foods Corp . A culture of continuous improvement also characterizes Beyond Meat. Recalls, COVID Dominate Food Manufacturing's Top 20 News Items of 2020. About Merit Functional Foods. Nestlé schliesst mit Burcon Nutrascience und Merit Functional Foods eine Partnerschaft ab. Whether you’re reformulating or developing a new plant-based product, our high-quality plant … Recognizing the growth potential of pea protein, Cargill formed a joint venture with leading U.S. pea protein producer PURIS in 2018 and last year invested $75 million in PURIS, allowing the company to double its pea protein production, reports Melissa Machen, senior technical services specialist at Cargill. Product development consultant Maggie Sadowsky, founder of The Culinary Architects, says research into formulating with proteins other than pea and soy is still in the early stages. White Castle, Burger King, the Hard Rock Café, and Carl’s Jr. are among the chains that have added them to the menu in the United States; in Canada, McDonald’s is testing the P.L.T. A recent survey by the International Food Information Council (IFIC) suggests that some consumers at least are focusing more on nutrition facts than on the length of ingredient lists for plant-based meat. “Nestlé teams up with Canadian plant-based ingredient makers.” Reuters, Jan. 24. © Institute of Food Technologists. The company announced plans for Impossible pork and Impossible sausage early this year; the sausage debuted in the Impossible Croissan’wich breakfast sandwich that Burger King began testing in select U.S. markets in January. “You don’t have to have the methylcellulose and all these other ingredients to hold it together,” says Falk. For example, he notes that while some activists are critical of the ingredient methylcellulose, product formulators use it for a specific reason. Free newsletter “The immediate future is probably more about blending the proteins to achieve a complete amino acid profile.”. “You don’t have to incorporate different types of oils to provide that juiciness, that mouthfeel. In 2019, Merit Functional Foods Corporation was established in a joint venture by Burcon and three veteran food industry executives. When they were shown only the nutrition facts portion of the label, 45% of respondents considered the plant-based product …. But IFIC Senior Director of Nutrition Communications Kris Sollid, who led the research project, suggests that the strength of the plant-based eating movement may be prompting some attitudinal changes. Receive IFT’s Food News Now newsletter in your inbox. Some functional foods make it easier to get all the nutrients for our body than a normal diet would. Register here. You don’t have to add all these flavor ingredients to cover up the [plant] protein off-flavors because it’s already there. Newly launched Merit Functional Foods is seeking to uproot the food and beverage industry’s perception of plant-based proteins, producing high quality plant protein ingredients that exceed standards for purity, solubility, taste, and more. Gerhardt, C., F. ZiemBen, M. Warschun, et al. Bunge Ltd., Chesterfield, Mo., made a 30 million Canadian-dollar capital investment in Merit Functional Foods, Winnipeg, Manitoba, giving the global ingredient supplier a minority interest in the Canadian company. if(i!=(aTags.length-1)) “This single change drove significant improvements across nutrition, texture, and culinary versatility,” company founder and CEO Pat Brown writes in a post on the company’s website (Brown 2019). Established in 2019, Merit Functional Foods is committed to exceeding expectations for plant-based protein, providing the market with the highest quality protein ingredients and blends that offer unmatched purity, exceptional taste, and excellent solubility. “They are formulas that are all combinations of plant-based proteins, fats, and flavors. Bunge, an international agribusiness and food company headquartered in Missouri, US, has made a C$30m (US$22.9m) capital investment in Merit, giving the global ingredient supplier a minority interest in Merit. What’s driving the trend toward meat reduction? 2019. Konrad, Rachel. Walk into a fast-food or fast-casual restaurant with a craving for a plant-based burger, and the odds of being able to satisfy that craving are getting better all the time. At The Better Meat Co., the focus is on blends, specifically specially formulated plant proteins that the company has developed to combine with beef, chicken, or pork to enable meat processors to create products that are part plant protein and part meat from animals. While plant-based protein’s usage has continued to grow over the past several years, these ingredients have traditionally been associated with undesirable taste, poor solubility, and low purity. And last year the company announced that it would begin using some genetically modified soybeans in order to meet fast-growing demand for its burgers, a practice that CEO Brown characterized as “the safest and most environmentally responsible option that would allow us to scale our production and provide the Impossible Burger to consumers at a reasonable cost” (Brown 2019). Photo courtesy of Paul Shapiro, “When I look at what the future holds, I think that people are no longer going to think about protein and meat from animals as synonymous,” says Shapiro, CEO of The Better Meat Co. - Last updated on “Historically in our survey [IFIC’s annual Food & Health survey], consumers looked more often at nutrition facts than ingredient lists when making food purchasing decisions [surveys from 2007 to 2016],” Sollid notes. “They’re looking for a more natural product. $900B COVID Relief Bill Passed by Congress. Dec 22nd, 2020. Photo courtesy of Conagra Brands. Construction is under way, with the plant set to be fully operational by December 2020. They are specifically formulated to perfectly mimic the taste and texture of meat when added into a ground meat product.”. “We’re seeing a lot more focus on sustainable agriculture for livestock—grass-fed meat, trying to [utilize] smaller lots so they’re not dealing with that issue of large feedlots,” Donnan continues. | Beyond Meat’s Beyond Burger can be found in leading national chains in the United States as well as in thousands of grocery stores globally, the company reports. Gallup research confirms Hartman’s analysis, with 70% of those who never eat meat or have cut back on it citing health as a major reason. Impossible Burger (Impossible Foods):  368,000 mentions; 1.2 million engagements, 3. rubmedia realisiert diese crossmediale Publikation. When pork processor Smithfield Foods launched its plant-based protein portfolio (burger and breakfast patties, meatballs, and protein starters) under the Pure Farmland banner, the company developed a flexitarian eating plan. “In fact, commercially raised meat is a process—one that starts with feeding the animal plants and water to build muscle or meat. Ingredion also reports upping its plant protein production capacity. “The single fastest-growing dish or ingredient on menus last year was the plant-based burger, which will only become more omnipresent in 2020 as large food manufacturers release their own options on the market,” says Mike Kostyo, a trendologist with Datassential, which maintains a global menu database. { Our website address is: https://www.meritfoods.com. Impossible Foods, on the other hand, has embraced genetic engineering. UNCUT burgers made their retail debut in California supermarkets this past fall and have expanded distribution since then. Incredible Burger/Awesome Burger (Nestlé): 9,500 mentions; 34,800 engagements, A recent survey by the International Food Information Council (IFIC) suggests that some consumers at least are focusing more on nutrition facts than on the length of ingredient lists for plant-based meat. Merit Functional Foods Twitter. “Beyond Meat and Roquette Announce Multi-Year Pea Protein Supply Agreement.” Press release, Jan. 14. “Impossible Foods is a food tech platform that has amassed a world-class archive of knowledge on how meat works at a molecular level,” Konrad points out. dataLayerNews = {}; “We also added marbling made from cocoa butter designed to melt and tenderize like traditional ground beef,” he says. Mary Ellen Kuhn is executive editor of Food Technology ([email protected]). Merit Functional Foods is committed to exceeding expectations for plant-based protein, providing the market with disruptive protein ingredient solutions that offer unmatched purity, exceptional taste, and excellent solubility. About Merit Functional Foods. Bunge said Merit’s product portfolio of pea and canola protein ingredients supports the growing need for highly functional and taste-forward plant-based applications. It will be the only commercial-scale facility capable of producing food-grade canola protein in the world. This January, Merit announced a partnership with Nestl é to develop and commercialize Merit’s novel plant protein ingredients for use in Nestlé’s plant-based foods and beverages. DGAP-News: Burcon JV Company Merit Functional Foods Secures Additional $10 Million Funding. 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