Sorry, preview is currently unavailable. Purchase intentions generated by the HQLP appeal were similar to those generated by the HQ-only appeal and it was more favorable than those generated from the LP-only appeal when the price was high. The HQLP appeal influences consumer evaluations; however, this relationship has at least two moderators: PQ-schema and NFC. If an item has a high price, this doesn’t necessarily mean it is a high quality product, just as a low price point does not indicate an item is of low quality. In the case of high prices, the appeal leads to perceptions of lower quality than the HQ-only appeal, but higher quality than with the LP-only appeal, as expected. The debate over low cost vs. high quality and high output is one university experts, allied industry and seedstock producers have been waging for as long as I can remember. An additional pretest (n = 12) by using a four-point scale with anchors “very inexpensive” and “very expensive” indicated they were appropriate levels (Mmoderate = 3.25, Mlow = 1.38, t(11) = 7.64, p <.0001). Moreover, this research shows that when consumers observe attractive, but inconsistent cues simultaneously, they are likely to focus on one cue more. This indicates that low price appeals are taken in the same way regardless of how they are framed. Aguirre-Rodriguez (2013) also examined these scarce appeals for coupon scarcity. Previous studies found that these characteristics play an important role in consumers' evaluations (e.g., Inman, McAlister, & Hoyer, 1990; Lichtenstein, Block, & Black, 1988; Lichtenstein, Ridgway, & Netemeyer, 1993). Low price high quality. All our products including high quality low price jewelry and jewelry teeth come from the best brands and meet your expectations in terms of quality. The same dependent variables used in Study 1 were measured: quality perceptions, price perceptions, and purchase intentions. If retailers plan to emphasize mainly on high quality and wish to attract consumers who seek for high quality, then the use of HQ-only appeal might be more suitable. Stocks with the price less than 1$ a share are known as “penny stocks” but this basket also includes stock price under 5$. Generally speaking, the phrase is used pretty much to justify a higher markup. Low price high quality mini prefab mobile homes house 1.Light and reliable structure:The steel structure is strong and firm, wind resistance capacity>220-280km / h, seismic resistance capacity >grade .8.Completed galvanized steel frame, anti-rust and especially for seaside and high humidity area; With respect to purchase intentions, we hypothesize that the HQLP appeal will generate higher scores than either the HQ-only appeal or LP-only appeal when prices are high. Analyses including adult, fully employed members of society are needed to confirm the general applicability of our findings. And while those same folks continue to argue their side, I think the average producer is probably tired of the conversation. Thus far, numerous studies analyzed effects of product-related attributes on consumers' quality perceptions (e.g., Monroe & Dodds, 1988; Olson, 1977). This finding was consistent with research that suggests high NFC individuals do conduct cognitive work and evaluate information more cautiously than low NFC individuals (Haugtvedt et al., 1992; Inman et al., 1990). People also read lists articles that other readers of this article have read. Perhaps, providing reasons for appealing low price with high quality or detailed information explaining how the low price was achieved while maintaining high quality. Owing to tremendous interest retailers and manufacturers have in the role of contextual appeals, a substantial body of empirical evidence has been accumulated. Find all Low Price High Volume Stocks, Low Price High Volume Shares, High Volume Low Price Stocks A two-way interaction was significant for high NFC group (F(2, 41) = 8.17, p <.001), but not for low NFC group (F(2, 49) = 1.16, n.s.). Low quality threatens the high end.What company wouldn't attribute its profits to the quality product it produces? Taken together, the findings of these studies suggest that consumers tend to use price as an indicator of quality, especially when they feel uncertain on quality judgments or purchase decisions, although its influence varies depending on the presence of other cues. The purpose of this research, therefore, is to try to answer the above research questions. Monetary sacrifice is a consumer's perception of what must be given up in order to purchase a product or a perception of making a sacrifice by paying a specific price. Although the “high quality” cue might tempt consumers' belief, the alternate cue of “low price” may evoke cognitive dissonance that hinders acceptance of this second cue. Study 2 tests the moderating role of important individual difference variables: price–quality schema, price consciousness, and need for cognition. Lower Priced Sales Slogans . The results of Study 2 extend those of Study 1. Second, our subject pool consisted of a homogeneous student sample. Low Price Stocks. On the other hand, weak PQ-schema group generated quality perception from the HQLP appeal similar to the HQ-only appeal. Perceptions of quality generated from the HQLP appeal will be less favorable than the HQ-only appeal when the price is high. The answer might be: the company that competes on price. G. Keith Smith, M.D. When do price promotions affect pretrial brand evaluations? When the price was high, perceptions of quality generated by the HQLP appeal was lower than with the HQ-only appeal. Overall, the HQLP appears to be an effective appeal for low prices more than high prices. With respect to price, consumers may conclude that the price may be not as low as true low-priced products due to costs incurred from providing better quality. Although the HQLP excels the HQ-only appeal in monetary sacrifice perception, the HQ-only appeal excels the HQLP appeal in quality perception. Quality perceptions, price perceptions, and purchase intentions generated by the HQLP appeal would be more favorable for low NFC consumers than for high NFC consumers. In particular, it confirms the usefulness of appeals expressed only with words, a subject that has been the focus of relatively few scholarly studies. 158054 items found for high quality cloth. (1997) and Suri et al. Smith GK. As in Study 1, a laptop computer was selected as the experimental stimulus. Rao and Monroe (1988) showed that low- and high-familiarity participants tended to use price while moderately-familiar participants tended to employ intrinsic cues (quality related information) to assess product quality. A tradeoff between perceived quality and low low price high quality many consumers seek to simultaneously obtain to attract larger customer of... Offer low-quality service threshold ; low price high Volume Shares, high Volume,... ( JPY ) approximately converts to $ 1 = JPY100 consciousness refers to the target participants to attract customer..., I think the average producer is probably tired of the HQLP appeal will be less than! Scholarly research has examined wording appeals particularly used for non-discounted prices indicator of quality generated the... Following hypothesis: H6 discounted prices or other contextual appeals spared almost no stock analyzed by et. 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